1/11/2024 0 Comments Product manager vs project manager![]() Many bright product managers fall into the trap of building products just for themselves and their peer bubble. This insight needs to come directly from customers and users, and not just through marketing and sales.Īs a product manager, the ability to put yourself in the shoes of your users is key to a product’s success.Įmpathy & Curiosity: The ability to think like the customer and for the customer is critical. It is the product manager’s responsibility to know the product’s purpose, and to make sure the team knows it’s purpose. Purpose-driven Pragmatism: Great product managers know and can explain why the team is working on a given initiative, from overall product vision down to each feature and detail. As I’ve always told my product teams, if you understand your customer’s needs and uphold their interests, you can and should be the loudest voice in the room. ![]() Voice of the Customer: Representing the customer is of paramount importance, as it constitutes product managers’ primary source of power and allows them to drive internal consensus. Here’s what a great product manager needs to have and do: They have to lead and influence usually without official authority. A PDM’s goal is to create value for customers and drive product adoption.Ī product manager may be touted as the “CEO” of the product, but product managers don’t manage functional partners directly. It’s up to the product manager to balance the competing agendas of functional partners and leverage their support to develop successful products. A good PDM needs to understand technical terminology, algorithms and data structures, as well as client pains, business deals, RFPs, and more. Product managers are effectively multilingual translators who must be fluent in both technical and non-technical areas. On a basic level, product managers interface with a company’s engineering and business development teams, as well as customers, to build and ship successful products. This article – the first in a two-part series – will explore the fundamental differences and overlapping similarities between each role. To state the differences between the two simply: A product manager is responsible for the What and the Why A project manager is responsible for the Who, When and How. These roles are often conflated and cause ambiguity in both small and large companies. Product managers (PDMs) and project managers (PJMs), two of the most important and often confused such roles, streamline creation and delivery in the software development process. Going forward, this trend will continue to gain momentum as the pace of innovation and demand for new technology both increase.Ī product manager is responsible for the What and the Why A project manager is responsible for the Who, When and How. As software has gained complexity and user bases have grown, companies have developed new roles to efficiently scale and manage their product development lifecycles. Thus, the challenges and frustrations software developers have faced shouldn’t be seen as failures, but rather as natural growing pains. ![]() Despite tremendous progress over the past forty years, we are still in the nascent stages of the software industrialization cycle. We have built homes for thousands of years, cars for over a century, and software for only a few decades.
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